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Monsanto
Launches VISTIVE™ Soybeans;
Will Provide a Trans Fats
Solution for the Food Industry
Asgrow® Continues
to Set the Standard in Soybean Performance and Grower
Profitability with a Premium Opportunity
on Low-Linolenic Soybeans.
ALLEMAN, Iowa (Sept. 1, 2004) - Responding
to the growing demand for healthier foods, Monsanto today
announced the development and commercialization of new, low-linolenic
soybeans produced through conventional breeding that will
reduce or eliminate trans fatty acids (trans fats) in processed
soybean oil, while maintaining performance parity with leading
soybean varieties.
Kerry Preete, Vice President of U.S.
Crop Production, said that Monsanto
will offer the opportunity to
hundreds of Iowa growers
to plant these soybeans for the 2005 crop
season. The soybeans
will be the first to carry the VISTIVE™ brand,
Monsanto's new line
of products offering direct consumer benefits - specifically,
enhanced
food-grade oils.
Producers will grow the soybeans under
contract with participating soybean processors, which will
crush the grain, refine the oil and market that oil to food
companies. Participating processors will offer growers a premium
for the VISTIVE soybeans. Ag Processing Inc. (AGP) will be
a participating soybean processor for 2005. Monsanto is finalizing
programs with additional participating processors and anticipates
announcing details in the next few weeks.
Monsanto's leading soybean breeders and
research scientists have worked for more than a decade to
develop VISTIVE soybeans, which Preete said not only provide
yield parity with leading soybean varieties but also maintain
outstanding agronomic benefits.
" We are very excited to give growers the
opportunity to earn a premium on VISTIVE
soybeans without sacrificing performance," said Preete, who announced
the commercialization of the new low-linolenic soybeans at
the 2004 Farm Progress Show. "Growers don't have to trade
off yield and agronomics for this premium opportunity." For
2005, VISTIVE soybeans will be available in Monsanto's Asgrow® brand.
VISTIVE soybeans, which will have the
Roundup Ready® trait, contain less than 3% linolenic
acid, compared to 8% for traditional
soybeans, resulting in a more
stable soybean oil, with a better flavor profile,
and less need for hydrogenation.
Because soybeans with less linolenic
acid reduce or eliminate the
need for partial hydrogenation, trans fats in processed
soybean
oil can be reduced or eliminated.
Trans fats are created in the partial
hydrogenation process, which is used to increase shelf life
and flavor stability in fried foods, baked goods, snack products
and other processed foods. Trans fats are linked to heart
disease, because they lower HDL (good) cholesterol while raising
LDL (bad) cholesterol.
Investment in Soybeans
Preete said the U.S.
Food and Drug Administration's mandate to include trans
fat labeling on food products beginning
January 1, 2006, is a major factor driving
the demand for low-linolenic soybean oil. VISTIVE could
establish a new standard
for the performance of food-grade oils,
as the U.S. consumes more than 18 billion pounds of soybean
oil annually, he said.
Monsanto, he said, is continuing to
invest revenue in soybean
research and development, moving from agronomic traits to
the next
wave of quality and compositional enhancements
that will benefit growers and consumers. "Monsanto has
been a leader in developing technology to make U.S. soybean
growers more competitive," said Preete. "Roundup
Ready Soybeans ushered in a new era of
agronomic benefits for farmers. Our current
research is focused on oils with
consumer benefits that will allow growers
to earn a premium. VISTIVE soybeans with
low levels of linolenic acid, the first
product in this effort, represent a payoff
from our investment in technology."
Preete said Monsanto has met with leading
food companies and is well aware of their
interest in reducing trans fats. "We're working closely with these manufacturers
to understand their oil and protein needs, and we're confident
that our robust product pipeline will be able to meet their
objectives and provide consumers with improved choices," he
said.
Increasing the Competitiveness of U.S.
Soybeans
Preete noted that VISTIVE soybeans
support the strategic direction of QUALISOY, an industry
coalition
devoted to developing and commercializing
enhanced compositional traits that add value to U.S. soybeans.
Monsanto announced
earlier this year that it is supporting
the QUALISOY program with important gene sequence data and
an $8.4 million grant
earmarked for ongoing research and communication.
" The development of VISTIVE soybeans not
only improves the competitiveness of
growers, it also meets the needs of the food industry," said John Becherer,
Chief Executive Officer of QUALISOY. "We appreciate Monsanto's
investment in the future of the U.S.
soybean industry, as low linolenic acid
and other compositional traits will benefit
the industry for the long term."
Monsanto's announcement drew praise
from the American
Soybean Association. "We are very pleased
by the introduction of VISTIVE soybeans, and the opportunity
for our growers to participate in its success," said
Ron Heck, ASA Chairman. "This is exactly the kind of
quality improvement needed to ensure
the future competitiveness of U.S. soybeans
and soybean oil in the global market.
Raising soybeans with improved compositional
traits such as low linolenic acid represents
the future for our growers."
Preete said Monsanto is committed to
working with the soybean industry to
continue strengthening that competitive
position. "The industry understands
that we need to shift to a quality platform to be competitive
in the future, and Monsanto is proud to lead the way in supporting
that goal," he said.
Expanding Industry Opportunities
Monsanto and
participating soybean
processors, in cooperation with
ASA and the Iowa Soybean Association (ISA),
will work together to pursue
grower contracts from now through
the end of the seed sales season. Participants
in the 2005
planting program will have preferred
status when the program is expanded
in 2006.
ASA Chairman Ron Heck commented, "This
is another premium-growing
opportunity that ASA and ISA are pleased
to make available to our members and
those growers who become
members as part
of this program."
Preete emphasized that Monsanto is committed
to creating additional opportunities
throughout the soybean industry with
its low-linolenic program. "As with our
other technology innovations, our intent with VISTIVE soybeans
is to increase the choices available to growers by expanding
the number of participating seed companies and soybean processors," he
said. "We anticipate adding seed and processing partners
in 2006."
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